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Face Time with Customers Key to Success

NJBIZ
June 30, 2009 - The terms "business development" and "networking" are thrown around a lot, but what they really mean is that it is important to get to know individual customers and prospects. By doing so, you will make yourself more memorable -- and in return, more valuable -- to the prospective customer.
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Top Stories

Pushing Digital Marketing to the Limits

Revolution
June 30, 2009 - While territorial differences in creativity and technology are becoming a thing of the past, there are still a handful of hotspots around the world where digital marketing is consistently being pushed to its limits....
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Face Time with Customers Key to Success

NJBIZ
June 30, 2009 - The terms "business development" and "networking" are thrown around a lot, but what they really mean is that it is important to get to know individual customers and prospects. By doing so, you will make yourself more memorable -- and in return, more valuable -- to the prospective customer....
Read Full Text

Come on Down: The Price Is Right

Revolution
June 30, 2009 - With the cost of digital display ads crashing through the floor, agencies and media owners are wondering how to breathe new life into the ailing sector....
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Management

Managers Can Use Recession to Eliminate Underperformers

TTG, Travel Trade Gazette, U.K. and Ireland
June 23, 2009 - Managers should use the recession as an excuse to get rid of "deadwood" from their businesses, according to Jonathan Wall, managing director of accounting firm Elman Wall....
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CEO Offers Insights Into Coping with Recession

The Charlotte Observer (Charlotte, N.C.)
June 19, 2009 - Wells Fargo chief executive John Stumpf talked with the Charlotte Observer about the challenges the economy is facing and some of his strategies to cope with the downturn. ...
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Too Big to Manage?

ABA Banking Journal
June 16, 2009 - For a poor manager, a three-person department is too big to manage. Haven't we all seen that? The size of an organization isn't the determining factor, the capability of its management is....
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Training

Fostering Creativity While Nurturing Learners

Knowledge Quest
June 23, 2009 - Technology skills are crucial for future employment needs. Today's students need to develop information skills tkat will enable them to use technology as an important tool for learning, both now and in the future....
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BlackBerrys Are the Bane of Trainers

Training Journal
June 19, 2009 - Like many trainers, I've watched heavyhearted as would-be learners enter my sessions peering into PDAs, fingers flying across keypads after a break spent not in mature reflection but in fire-fighting. The problem lies not in mobile technology itself - it has brought huge benefits and enriched lives - but how we use it. ...
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Using Virtual Reality for Training

Power Engineering International
June 15, 2009 - Invensys Process Systems, a technology and consulting firm, has unveiled its Immersive Virtual Reality Process technology, a next-generation human machine interface solution that will revolutionize the way trainees see and learn....
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Sales

Make Time for Face Time

Management Today
June 24, 2009 - Richard Davies, head of employee benefits at benefits provider P&MM is a road - and train, bus and Tube - warrior. 'I'm a salesman and a run a team of five.' Between them, they manage an average of 30 face-to-face meetings a week....
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Every Great Salesperson Was a Beginner Once

NJBIZ
June 22, 2009 - I recently purchased the book "Every Great Chess Player Was Once a Beginner." The title rocked my entire thought process. As a beginner, you have to trust your instincts, and you have to "be."...
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Ebay to Crack Down on Fraudulent Voucher Sales

Marketing Week
June 18, 2009 - Ebay has agreed to change its policy regarding the online sale of manufacturers' coupons and vouchers after discussions with coupon services provider Valassis and the Institute of Sales Promotion....
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Marketing

Why Marketers Should Work with PR

Marketing Week
June 26, 2009 - I urge marketers to address the importance of integrating public relations into everything they do for the brands of which they are custodians. I promise you now that well thought out, creative, strategic public relations will have a significant impact on maximising any marketing communications activity....
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Sun, Sea and Rebrands

Marketing
June 22, 2009 - UK seaside towns are getting a much-needed makeover in an attempt to attract cash-strapped consumers....
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Marketers on the Frontline

Marketing Week
June 18, 2009 - We asked marketers on the frontline whether our 'trends' research matches their experience on the ground. Here's what they had to say....
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Consumer Promotion

Twitter to Make Cash from Branded Direct Messages

Promotions and Incentives
June 22, 2009 - Twitter is gearing up to allow advertisers to target consumers with direct messages offering coupons and discount vouchers, according to an investor in the microblogging service....
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7Up Launches Holiday Voucher Promotion

Promotions and Incentives
June 18, 2009 - Brtivic has teamed up with Thomas Cook Holidays to launch a 7Up on-pack promotion offering money-off vouchers on holidays....
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Kellogg's to Run Summer Sampling Push for Nature's Pleasure

Promotions and Incentives
June 12, 2009 - Kellogg's is set to launch a summer experiential and sampling campaign for its muesli brand Nature's Pleasure....
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