Session WMT23 - Facebook, LinkedIn & Twitter (Oh my!): Taking the Fear out of Social Media


: Meeting & Incentive Travel Strategies

: Everyone’s talking about Facebook, Twitter, LinkedIn and other social media, but what does it really mean to you and your business? And how do you even get started using social media when you don’t know a wall from a tweet? The fact is that social media is experiencing faster adoption rates than any other form of media in history. Used correctly, you can gain unprecedented engagement with the audiences that matter most to you. For anyone who has ever felt intimidated by the seeming explosion of social media and networking, this session will break it all down into simple and straightforward language. Attendees will learn: What social media is and how it works; Understanding the big three that matter today: Facebook, Twitter & LinkedIn; Tricks of the trade: how event and meeting planners can leverage social media; Simple ways to get started using social media today

: Wednesday Sep 30, 2009

: 2:00 PM - 3:15 PM

: S103d

Tim Cook, Director, Interactive Services
MarketSense